How to have our Newsletter email show up in your Gmail folder

How to Place Emails in Primary Tab in Gmail so They are Easy to Find

Gmail has  a feature called Tabs in your inbox. This feature is designed to make your inbox easier to manage by using different tabs to automatically organize your incoming mail into categories. There are some great resources out there on this how to set up tabs  and what they do.    However, these tabs can cause the great newsletters we are sending to end up on the Promotions tab or worse end up in Spam, rather than in the Primary mailbox where it is easy to find and read. The following is how to get our email is delivered to your Primary tab.

Place email in Primary tab

The best way to ensure your emails appear in the Primary tab is to ask your subscribers to manually set this up in their Gmail account. There are three different ways your subscribers can ensure that an email will show in a specific tab.

Drag and Drop

The easiest way to move an email in your inbox is to left-click and hold on the email to drag it from the Promotions tab over to the Primary tab.

Release the mouse to drop the email into the newly selected tab. Once dropped, Gmail displays a yellow box that asks if you want to make this change permanent. Click Yes to ensure that all messages with the same “From email address” appear in the Primary tab going forward.


Similar to the drag-and-drop option, right-click on the email in to bring up a small list of options. Click the Move to tab option and select the tab you want to move the email to.

A yellow box will display that asks if you want to make this change permanent. Click Yes to ensure that all messages with the same From email address will appear in the Primary tab going forward.

Search and Filter

Search for the From email address in Gmail. When the results populate, click the small grey arrow to the right of the search bar to bring up the advanced search criteria. Click the Create a filter with this search link at the bottom of the results.

Near the bottom of the advanced filter window, you’ll see a Categorize as section with a drop-down menu where you can select the tab you want. Once you’ve created the filter, all the emails from that address that are currently in your inbox will be moved to the Primary tab. Any new emails from this address will be delivered directly to the Primary tab.

(Most of the above as copied from mailchip help folder.

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